If a customer or potential customer comes to your website, you only have a short time to fill their needs and keep them on your site. If they can’t find the information they need in a timely manner, they will go somewhere else looking for it, resulting in a lost opportunity for you. A great website design will make it easy for your visitors to navigate, helping reach the people you are trying to reach, and getting you closer to getting a new contact or sale. This is why website design is so important.
A website needs to be designed with the user in mind, making information easy to access and easy to find. If you go to a website looking for specific information and are unable to track it down, the site has not done its job. Think about the last time you went looking for an answer and didn’t find it on the first site you looked. Did you ever go back to that website or think about that company again?
With search engine rankings being so important, it’s important to understand how your website design impacts your rankings. For example, the design of your site could determine site loading time, which has a big impact for Google. To that end, working with a digital marketing agency that understands the business and can design your website can be highly beneficial.
Having a professional web design helps to build trust with potential customers, as they can quickly see that you are serious about your business. First impressions are everything, and a professional, well-designed site gives off a first impression that will make potential customers comfortable with you. This will persuade them into action, such as contacting you, visiting your business, or buying your product.
The organization of a website also works to build trust, as a well-organized site helps visitors find exactly what they are looking for. This design should be consistent and make sense no matter what page of the site they are, with the important items standing out. Don’t get caught up with secondary items, but make sure your primary goals are clear in your website.
Website design that is visually enticing will also help convince visitors to stay on your site and explore. Needless to say, the internet is overloaded with websites and information, so your website needs to stick out to draw and keep attention. This simply means it needs to look aesthetically appealing, using things such as colors, images, videos, or slideshows to keep attention. With so many mediums of communication available, your website needs to utilize these things to make the experience an enjoyable one for your visitor.